1923shop.com is an online store for those who love motor racing, offering them the best clothing and accessories brands in the industry.
When Thomas acquired 1923shop in 2020, the e-commerce website was experiencing a lot of difficulties despite the loyalty of car racing fans. They were facing declining traffic, weak revenue, mobile unresponsiveness and had no marketing.
Approach
Joyjet's team joined the party in December 2021. We have been supporting 1923shop in the following areas:
E-commerce website refoundation
Customer Journey Redesign – We design a smoother and more engaging purchase journey, ensuring each step guides customers toward conversion with less friction.
User Experience & Conversion Optimization – We enhance the overall user experience with intuitive interfaces, increasing browsing time, reducing drop-offs, and boosting sales.
Trustworthy Design – We apply visual and functional elements that build credibility, strengthening customer trust in the brand and the buying process.
Technology Update – We modernize the technological foundation, ensuring speed, security, scalability, and seamless integration with new digital solutions.
E-commerce Marketing
Optimized Product Data Feed
We structure optimized product feeds, ensuring greater relevance and performance in paid media campaigns.
Advanced Analytics & Tracking
We implement advanced tracking systems, including Google Analytics and Facebook Conversion API, to measure results with precision.
Multichannel Advertising
We expand brand reach through ads on multiple channels — Facebook, Instagram, and Google Ads — optimizing investment and conversions.
Email List Expansion
We develop strategies to grow a qualified email base, strengthening customer relationships and driving retention.
Sales Events & Promotions
We design impactful promotional campaigns and online sales events to generate engagement, stimulate purchases, and build loyalty.
Approach
+250% revenue generated
1923shop generated 2.5 times the revenue from the previous year thanks to constant efforts from its team and also the consistent support and initiatives from Joyjet in Design, Tech, and Marketing areas.
+12000 email addresses gathered
Emailing is a key activity for generating growth and retention.
Joyjet leveraged popups tactics to build a solid email base.
Ads ROAS +600%
To achieve this awesome ROAS of 600%, our team combined a perfect-defined target audience with an effective advertising strategy that uses a combination of tactics such as targeted creatives, remarketing, and conversion optimization.
