A comprehensive framework to define your market space, competitive differentiators, and audience personas. This ensures your brand occupies a unique, defensible position in the minds of your audience.
Voice & Persona Framework
Establishes a consistent tone and personality for all communications, ensuring alignment across every touchpoint, from social content to investor decks.
Visual Consistency Grid
A flexible but structured system that keeps all brand visuals — digital, print, motion — harmonized without stifling creativity.
Here’s how it works
From insight to execution: our guided process for brand clarity
Every project at Tawen follows a focused yet adaptable process designed to balance speed and strategic depth. Our steps are built to remove ambiguity and maximize brand cohesion.
Step 1
Audit & Strategy
We perform an in-depth analysis of your brand, market trends, audience behavior, and competitive landscape, followed by defining clear strategic objectives.
“Working with Tawen has been a pleasure. Knowledgeable, responsive, creative, and friendly, the Tawen team has done a wonderful job with my website and app. Their work and their service are top-notch. I highly recommend them”
It’s a structured process that combines research, positioning, visual identity, and brand experiences to build memorable and consistent brands.
Do I have to do the full branding process, or can I choose only specific modules?
You can select individual modules — such as Asset Production, AI Solutions, Digital & Web Experience, or Mascot as a Service — or go through the complete process.
How long does a Strategic Branding project take?
Full-scope projects usually take 1–6 weeks, depending on complexity and deliverables.
Do you use AI in your branding process?
Yes. We leverage AI for research, prototyping, content creation, and to craft more personalized digital brand experiences.
How do you ensure the brand strategy works in practice?
We deliver actionable plans, run concept testing, and make adjustments before the final rollout.
What’s the investment for Strategic Branding?
Pricing depends on your goals and the number of modules included. We’ll provide a clear proposal before starting.
Can you work with my in-house team?
Yes — we can collaborate side by side with your design, marketing, or product teams.
