The Challenge
Hospitals and healthcare providers face the daily complexity of Diagnosis-Related Group (DRG) classifications. Errors in this process can mean lost revenue, compliance risks, and administrative overload.
DRGbyAI was created to change this reality, bringing Artificial Intelligence into the hospital revenue cycle. The mission was clear: communicate technological innovation while preserving the humanity, trust, and ethics essential to healthcare.
The Solution
Tawen, in partnership with Joyjet, developed a brand identity and guidelines to sustain DRGbyAI’s ambitious vision:
- Logo and symbols – Referencing medicine (cross, Rod of Asclepius) and the continuous cycle of data review.
- Color palette – That is sober yet technological (bright navy, Japanese indigo, and white), conveying precision, accessibility, and modernity.
- Inter typography – Ensuring clarity, professionalism, and digital consistency.
- Visual style – With isometric, three-dimensional illustrations evoking AI and data analysis.
- Tone of voice – balancing technical authority with human closeness: confident, empathetic, and transparent.
Impact of the New Identity
The new DRGbyAI brand:
- Reflects innovation while keeping people at the center.
- Builds credibility in the healthtech market.
- Simplifies communication with diverse stakeholders — from physicians to financial managers.
- Ensures consistency – across digital interfaces, presentations, marketing materials, and institutional presence.
The Result
The outcome is a solid and visionary brand, ready to support hospitals in a future where AI and healthcare move forward together.
DRGbyAI now positions itself as a trusted strategic partner, combining cutting-edge technology, compliance, and administrative efficiency — so institutions can focus on what truly matters: patient care.
